GOODMAN MASSON
SALARY GUIDE 2025

SPECIALISMS
SPECIALISMS

A Good Guide to Great Salaries

UK Hiring Outlook 2025
Salaries and Benefits
Salary Resources and Insights
Download your 2025 Salary Guide
FAQs

Stay Ahead with the Goodman Masson Salary Guide 2025

Understanding market pay trends is essential in today’s competitive job landscape. Our 2025 Salary Guide provides up-to-date insights into salaries, day-rates, benefits, and hiring trends across key sectors. Whether you’re negotiating a new role or benchmarking your team’s pay, this guide offers data-driven insights to help you make informed decisions. Stay competitive with the latest salary and day-rate trends and industry analysis.

UK Hiring Outlook 2025

The UK job market is showing signs of cautious optimism, with businesses planning for opportunities should they materialise, while still navigating key challenges:

  • Business confidence: Employers are cautious, with some sectors showing signs of growth and increased hiring intentions.
  • Skills shortages: Persistent gaps in finance, technology, and accounting talent continue to drive competition for top candidates.
  • Workplace trends: While employers believe office presence impacts productivity and resulting promotions, employees still seek flexibility.
  • Productivity focus: Firms are investing in automation and digital transformation; professionals with advanced knowledge and hands-on experience are in demand.

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Businesses must balance hiring needs with evolving workplace expectations and economic pressures.

Salaries and Benefits

In 2025, employees can expect modest salary growth and evolving workplace benefits:

  • Modest salary increases: Average pay rises are projected at 3.9% (WTW), with the most significant increases reserved for in-demand talent with advanced AI, automation and technology skills (Forbes)
  • Wellbeing focus: Employers are expanding mental health and financial wellness programmes.
  • Flexible Work: Hybrid and adaptable work models remain a priority for staff retention.‍
  • Personalised Benefits: Businesses are shifting to customised perks that align with employees’ diverse needs.
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Salary Resources and Insights

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Pay Transparency: A Trend or the Future of Hiring?
Explore how pay transparency influences hiring, improves candidate attraction, addresses wage disparities, and shapes the future of workforce management.
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Salary Expectations vs Market Reality: A Guide for Managers
Understand why salary expectations often exceed market rates and how managers can navigate pay negotiations amid economic and industry shifts.
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Salary vs. Day Rate Calculator
Our Salary vs. Day Rate Calculator allows you to easily compare the financial impact of salary-based roles versus day rate contractors for your business.

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Salary Guide

Access expert salary insights to benchmark your team and maintain a competitive edge.

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Banking & Financial Services

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Frequently Asked Questions

What is a salary guide, and how can it help me?
A Salary Guide provides up-to-date pay data across professions and industries, helping employers set competitive salaries and professionals negotiate fair compensation based on market trends. Goodman Masson publishes salary guides across industry & commerce, banking & financial services and public sector, as well as a focus on accounting and finance and technology & change.
Where does salary guide data come from?
We gather data from job postings, industry reports, and economic trends as well as via thousands of conversations our consultants have with hiring managers and professionals each year to give an accurate picture of current pay rates and hiring conditions. The figures provide a salary range by role and level of experience; salary variation factors including industry, region or geography, specialist skill set and other factors can impact salary. Please speak with a Goodman Masson recruitment specialist for tailored insights for your company or role.
How often should I refer to a salary guide?
Checking a salary guide annually helps businesses and professionals stay aligned with market rates, particularly when hiring, budgeting, or negotiating pay increases. In periods of flux, you may wish to review on a quarterly or bi-annual basis.
How do I benchmark salaries?
Compare salaries by job title, experience and industry using a salary guide or market data to ensure your compensation remains competitive.
How do job market fluctuations impact salaries?
Job market fluctuations affect salaries based on economic conditions, demand for skills, and industry trends. In high-demand sectors, wages may rise due to talent shortages, while economic downturns or uncertainty can slow salary growth or lead to pay freezes. Regularly reviewing salary guides and market data helps businesses and professionals stay informed about pay trends and adapt to changing conditions.
What is the average UK salary?
The average UK salary varies by role and industry and is updated in April of each year by the Office of National Statistics (ONS).
How do you use a salary benchmarking tool?
Salary benchmarking tools, like the Goodman Masson Salary Guide 2025 helps businesses and professionals compare pay rates for specific roles. By reviewing the job title, industry, and level of experience, you gain insights to assess salary ranges and trends. Use the data to adjust salaries, improve retention, and ensure competitive compensation. Regular benchmarking helps businesses attract top talent and align pay with market expectations.
How can I use a salary guide in salary negotiations?
Use salary guides, industry surveys, and recruitment data to assess how your pay structures compare to competitors and identify areas for improvement. We are also happy to provide you a tailored consultation to benchmark salaries based on specific roles or considerations unique to your business. Get in touch with one of our recruitment consultants.
How can I use salary data to improve employee retention?
Offering competitive salaries and benefits based on market data reduces turnover, improves job satisfaction, and strengthens employer branding to attract top talent. However, other factors such as benefits, employee experience, working environment and relationship with their manager, among other elements, also impact retention.
How do salary guides account for inflation and market changes?
Salaries featured in the Salary Guide are adjusted for inflation, demand fluctuations, and economic shifts by analysing hiring trends and employer-reported salary adjustments. They represent a current depiction of compensation offerings as provided by the end employer. However, they are not a cost-of-living index, and instead focus on specific starting salaries in the market.
Is salary guide data always accurate?
Salary guides provide estimates based on market trends, employer surveys, and industry data. While they offer valuable insights, salaries can vary by company, location, and individual circumstances. Goodman Masson is not responsible for any discrepancies, decisions, or outcomes related to salary negotiations or employment matters. Always consider multiple sources and professional advice when making compensation decisions.
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